Gary Bettman

Professional sports, as a business, strives to expand its following, either by adapting the game or creative marketing. The NBA, led by Adam Silver, has adapted the professional basketball experience by focusing on how to draw fan attention. The league stepped in when teams decided to bench their starters without notifying the public, who buys tickets. On the contrary, the NHL has proven, time and again, that it remains out of touch with the masses. The announcement of Kid Rock at the All-Star is the latest decision prompting thought that the league is stuck in the late 90’s. When was the last time anyone said,Read More →