sponsorship

What’s Going On? It looks like the NHL has finally cottoned onto the fact that helmets, jerseys, shorts etc are all super valuable sponsorship real estate. The reaction of fans has been somewhat mixed. For some reason, this is a big deal. Taking money to pop a company’s name on kit is nothing new in the world of most sports everywhere. #BREAKING: Sources say the #NHL Board of Governors could approve helmet ads for the '20-21 season as early as today, adding that it is "likely" the measure is approved in today's BOG call (@markjburns88). Free to read: https://t.co/xEReDCWZe3 pic.twitter.com/seLHduPKpm — Sports Business Journal (@sbjsbd)Read More →